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An Everyday Skincare Line Gentle Enough For The Entire Family

Meet our Daily Care Essentials collection

An Everyday Skincare Line Gentle Enough For The Entire Family

Back in 2025, we launched Rini with our first lineup of products that embodied our philosophy of personal care and play meets innovation.

That’s how our gentle face and eye wipes, facial sheet masks, soothing after sun and hydrating hydrogel masks, and fun all-natural sunflower wax face crayons came to be. Well, say hello to the newest addition to the family: our Daily Care Essentials collection. Four years in the making, it’s something we’ve wanted to create from the start. “Bath sparked the idea [for the brand],” says co-founder Shay Mitchell. “We went through multiple rounds of lab samples, reviewing, and refining until each formula met our standards for performance and safety.”

As a kid-first Korean brand, this new line goes back to one of our co-founders’ roots. “Growing up in Korea, the moment we step out of the bath we are covered in lotion, replenishing the moisture lost throughout the day,” explained Esther Song. “This collection is where it all started for rini. As a mother of a child with clinical eczema, it was deeply important to create the products I wished existed for families navigating the same journey."

The Lineup

Consisting of three products, Daily Barrier Cream, Daily Face & Body Lotion, and Foaming Face & Body Wash, our Daily Care Essentials line is exactly like its name says — something safe and gentle to use every day. Pediatrician and dermatologist tested to be suitable for the entire family, once you’ve tried it, you’ll see why everyone will not just want to use it, they’ll love it.

First up is the Daily Barrier Cream. If you’ve ever been in Korea and stepped foot into Olive Young (think Sephora but filled with only K-beauty), you’ve probably encountered a barrier cream — it’s always one of the top selling items. But even if you’ve never heard of this product before, it’s destined to be your new go-to due to its ability to provide intense hydration from head-to-toe. Made with 90.9% naturally derived ingredients and packed with Ceramide NP, Cica, Vitamin E, and Shea Butter, it was thoughtfully developed to support children’s thinner, more delicate skin as it tends to lose moisture more quickly, leaving it prone to dryness and irritation. WIth a 72-hour hydration guarantee that’s been clinically proven through a corneometer moisture study, this will be a family favorite for its deeply moisturizing ability while also helping to strengthen the skin barrier. Sensitive, dry skin, meet your new best friend.

For something lighter, our Face & Body Lotion is the perfect everyday moisturizer. Lightweight, fast-absorbing, it’s made with 88.7% naturally derived ingredients. Never heavy or greasy, use it daily after bath time or throughout the day from head to toe. With Ceramide NP, squalane, shea butter, Cica, glycerin, and lightweight emollients, skin will be left feeling soft, smooth, and comfortably hydrated while supporting a healthy skin barrier.

And finally, our Foaming Face & Body Wash is a gentle, clinical tested tear-free, pH-balanced cleanser that’ll never strip the skin. Made with 96% naturally derived ingredients, it features a 17 amino acid complex that helps replenish key components of the skin’s Natural Moisturizing Factor (NMF), supports hydration, and helps maintain healthy skin homeostasis by restoring amino acids lost through everyday life. There’s also Pro-Vitamin B5 aka Panethenol, which soothes skin, leaving it soft and hydrated, making it ideal for daily head-to-toe use.

How to Use It

Take a cue from our co-founder Esther and slide through the carousel below to get her tips on how to use our Daily Care Essentials Line.

The Safety Breakdown

Nourishing and supporting kids means we’re combining advanced Korean formulation expertise with rigorous scientific validation to ensure that everything is safe and gentle enough for developing skin. As such our Daily Care Essentials products were created with leading Korean formulation scientists and U.S. based pediatric specialists. We’re a science-first brand, as seen in our charter, so everything has been created to deliver effective, high-performing care that never compromises on safety.

Parents can rest assured that everything in the lineup is EWG Verified®, meaning it’s met Environmental Working Group’s strictest standards for health, ingredient transparency, and manufacturing practices. Our products have also been accented by the National Eczema Association, highlighting a commitment to the highest standards of ingredient safety and efficacy. We’ve conducted a comprehensive clinical testing program that includes EpiOcular® evaluations to confirm the formulas are gentle around the eyes and HRIPT (Human Repeat Insult Patch Testing) to assess skin compatibility. And finally, we sent out the line for real world use, with pediatricians and dermatologists signing off on its suitability for everyone in the family from babies to children to adults.

We're serious about setting strict standards in partnership with pediatric toxicologists and regulatory experts. As such rini Daily Care Essentials are EU compliant and Leaping Bunny certified, meaning there was no animal testing conducted in the development of these products. Even more important is what isn’t in the line: there are no sulfates, SLS/SLES, parabens, phthalates, alcohol, petrolatum, silicones, disodium EDTA, or BHT/BHA. Add to that the fact that it’s nut free, talc free, gluten free, hypoallergenic, fragrance free, and vegan. Finally, we batch test for heavy metals, including lead levels, exceeding industry norms for kid’s care. You can find all of our clinical findings under Formula Facts.

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