Privacy policy

Effective Date: October 17, 2025

This Privacy Policy (“Policy”) explains how The Kids at Heart Inc. (“The Kids at Heart,” “Rini,” “we,” “us,” or “our”) collects, uses, shares, and safeguards your personal information when you use our website (www.heyrini.com) and related services (the “Services”).

Your privacy and trust are very important to us. By using our Website or Services, you agree to this Privacy Policy. If you do not agree, please discontinue use.

1. Information We Collect

• Personal Information: Includes your name, email address, billing/shipping address, phone number, and payment details when making a purchase.
• Account Information: Username, password, and order history if you create an account.
• Non-Personal Information: Browser type, IP address, device identifiers, referring URLs, and cookies.
• User-Submitted Content: Testimonials, reviews, photos, or other feedback voluntarily provided.

2. How We Use Your Information

We use your information to:

• Process and fulfill orders, including shipping and payment verification.
• Provide customer service and respond to inquiries.
• Send marketing communications and promotional offers (with opt-out options).
• Improve our Website, Services, and product offerings.
• Comply with legal obligations and prevent fraud.

Legal Bases (GDPR) - where required by law, processing is based on:

• Consent: e.g., for marketing communications.
• Contractual Necessity: to fulfill product orders or provide requested services.
• Legitimate Interests: to improve our products and protect against fraud.
• Legal Obligation: to comply with record-keeping or regulatory duties.

3. Sharing of Information

We do not sell your personal data. We share information only with trusted third parties such as:

• Payment processors – to complete transactions.
• Shipping providers – to deliver orders.
• Marketing and analytics partners – to improve site performance and advertising.

We may disclose information if required by law, to protect our rights, or in the event of a merger or acquisition, in which case customer data may transfer to the successor entity.

4. Cookies and Tracking

We use cookies, pixels, and similar technologies to enhance your browsing experience, analyze site performance, and deliver relevant advertising. Third parties (e.g., Google, Meta) may also use cookies for analytics and targeted ads.

You may opt out of targeted advertising by visiting:

www.aboutads.info/choices or www.youronlinechoices.eu

For more information, please see our Privacy Policy.

5. Children’s Privacy (COPPA Compliance)

Our products and services are designed for children under 13 (under parental supervision) and their families. Protecting the privacy of children is one of our highest priorities. We comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable child privacy laws. We do not collect personal information from children without verifiable parental consent.

Information We Collect From Children - We may collect limited information necessary to support product use and fulfillment, such as:

• The child’s first name or nickname, age range, or skin-care preferences, provided through a parent or guardian;
• Parent or guardian contact information for consent, account management, and order processing;
• Any photos, testimonials, or reviews submitted by a parent on the child’s behalf (never directly by a child).

Parental Rights and Controls - Parents and guardians have the right to:

• Review or delete their child’s personal information;
• Refuse further collection or use of their child’s information;
• Withdraw consent at any time.

To exercise these rights, please contact us at hello@heyrini.com

How We Obtain Consent- We may verify parental consent through methods such as:

• Email verification combined with a follow-up confirmation;
• Credit card or payment verification during an order; or
• Other methods permitted under COPPA.

We use children’s information only to provide our products and related services and do not use or disclose it for advertising or unrelated purposes. If we learn that we have collected information from a child without verified parental consent, we will delete it promptly.

6. GDPR and CCPA Rights

If you are located in the EEA, UK, or California, you have the right to:

• Access and request a copy of your personal data.
• Request correction or deletion.
• Object to or restrict certain processing.
• Opt out of the sale or sharing of data (we do not sell data).
• Exercise these rights without discrimination.

To make a request, contact us at hello@heyrini.com or use our “Do Not Sell or Share My Personal Information” link where applicable.

7. Data Security

We use commercially reasonable safeguards - including encryption, firewalls, and secure servers - to protect your information. However, no method of online transmission is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

8. Data Retention

We retain personal data only as long as needed for the purposes described, unless a longer retention is required by law. For example, order and tax records are typically kept for 7 years to comply with legal obligations. You may request deletion at any time, subject to applicable requirements.

9. International Data Transfers

If you access our Website from outside the United States, your information will be transferred to and processed in the U.S. We rely on Standard Contractual Clauses (SCCs) or equivalent safeguards to protect your information under applicable data protection laws.

10. Your Choices

You may unsubscribe from marketing emails via the link in any message. You may disable cookies in your browser settings, though some features may not function properly. You may contact us any time to review or update your information.

11. Changes to This Policy

We may update this Policy periodically. Updates will appear on this page with an amended Effective Date. Your continued use of the Services constitutes acceptance of any changes.

12. Contact Us

For privacy-related questions, concerns, or requests, please contact:

hello@heyrini.com
✉️ 13636 Ventura Blvd #507, Sherman Oaks, CA 91423